Onpage Optimization
Onpage optimization is the first and easiest thing that you can do to help improve your search engine ranking. Before you start to optimize your website, you should first carefully pick and analyze the keywords that you want to use. To do onpage optimization, you will have to have some knowledge of HTML. There are several areas of your web page that you want to work with:
- <TITLE> tag
- <META> tags
- <H1> tags
- ALT image tags
- Page content
The first place you can start optimizing your page is with the TITLE tag. The title of the page appears on the information bar at the top of the browser. This tag should contain your main keyword and nothing else. If you are looking at the source code, TITLE tags should appear at the top of the page inside the <HEAD> tags. The code for the TITLE tag would look like this:
<title>Running Shoes</title>
Search engines used to make search results solely based on the content of the META tags on a page. Unfortunately many people stuffed the META tags with unrelated information and search engines had to find new and better ways to deliver useful results. META tags are still important in the onpage optimization process however. Also within the <HEAD> tags at the top, you should put META tags that define your main keywords and a brief description. The code would look like this:
<meta name="keywords" content="">
<meta name="description" content="">
Within the content portion of the META tag for keywords, you should place your main 1 to 3 keywords, and then in the description portion, you should provide a brief description of the content of your page.
Once you have finished editing the information in the <HEAD> section of your page, you should move on to making sure you have at least one <H1> tag on your page somewhere with your main keyword in it. If not, you should have an <H1> tag at the top of your page, and somewhere else throughout the page, you can put an <H2> tag with one of your secondary keywords in it.
You should also select the very first image of your page, usually the banner or header, and look at the code view. Each IMG tag has the option of putting the ALT attribute in it. This feature is often used for blind people and sometimes for mobile applications that cannot view images. Select the top image and change the ALT attribute to "running shoes graphic" - if we were targeting the keyword running shoes. You can put the keyword you are targeting here. Now do this again for one more image throughout your page. Be sure to not do it too much, because keyword stuffing can be viewed as spam by Google and get your site banned. The code for the ALT attribute would look like this:
<img src="pic.jpg" alt="running shoes graphic ">
Finally the most important factor in onpage optimization is putting your keyword throughout your content paragraphs. You should throw in one of your words at least once every 1 or 2 paragraphs. The key here is making it natural. Make sure that it flows and seems as though you wrote each paragraph without SEO in mind. If you want to you can even bold your keyword one time on the page, but no more than once.
While onpage optimization is an important factor and can make your page rise over 100 places overnight, it is not the factor that will make your site rocket to the number one place. Offpage optimization is the only way that you will reach the number one spot. |
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